
From “Just Posting” to a Strategy: Our Marketing Journey at AakiTech
At the start of 2024, marketing at AakiTech did not have much of a roadmap. We were putting content out into the world but without clear goals, campaigns or a way to measure if it was working. It felt reactive; doing what we thought marketing “looked” like. A year later, we have gone from that uncertainty to an evolving strategy we are proud of. This is the story of how we got here, what we learned along the way and why starting small matters.